{"id":926,"date":"2010-11-24T09:02:04","date_gmt":"2010-11-24T09:02:04","guid":{"rendered":"http:\/\/alexeames.com\/blog\/?p=926"},"modified":"2010-11-24T09:02:04","modified_gmt":"2010-11-24T09:02:04","slug":"unusual-email-marketing-approach-for-selling-translations","status":"publish","type":"post","link":"http:\/\/alexeames.com\/blog\/2010\/11\/unusual-email-marketing-approach-for-selling-translations\/","title":{"rendered":"Unusual email marketing approach for selling translations"},"content":{"rendered":"<p>I received a lovely email yesterday from a translation provider&#8230;<\/p>\n<div style=\"width: 540px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"alignnone\" title=\"thanksgiving dinner\" src=\"http:\/\/www.polilingua.com\/newsletters\/221110\/images\/td.png\" alt=\".\" width=\"530\" height=\"298\" \/><p class=\"wp-caption-text\">Yum, yum, looks great \ud83d\ude42<\/p><\/div>\n<blockquote><p><strong>We would like to take a moment and express our gratitude to our clients and  friends all over the world.<br \/>\nThank you for trusting us to translate your  important documents, manuals, websites etc.<br \/>\nThank you for recognizing us as  your number one resource for your translation needs.<br \/>\nThank you for your  continued business and confidence.<\/strong><\/p>\n<p><strong>Thanksgiving is an American holiday,  but the need to look back and give thanks is universal. Everybody here extends a  special thank you to all of you, for making our work so interesting. It has been  a pleasure to do business with you.<\/strong><\/p><\/blockquote>\n<p>There was also a lovely photo of a yummy-looking thanksgiving dinner (I added the caption) and contact details (which I&#8217;ve omitted to avoid embarrassment\/aggravation).<\/p>\n<p>This is a lovely thought, and the sentiments in the email were lovely too. There&#8217;s just two minor problems with it&#8230;<\/p>\n<ol>\n<li>I got two copies of it to different email addresses<\/li>\n<li>I don&#8217;t know these people.<\/li>\n<\/ol>\n<p>So I can&#8217;t be customer or friend. So it&#8217;s not really a personal thank you, it&#8217;s an unusual database marketing attempt. But as a database marketing attempt it is seriously lacking, since it doesn&#8217;t even mention what language(s) they do. Yes, I know, I could visit their website and find out, but I can&#8217;t be bothered &#8211; and neither will most prospects.<\/p>\n<p>I love the sentiments expressed, but I don&#8217;t love the deceptive approach, and, I suspect, neither will most prospective clients. You&#8217;ll get better results by being straight with people.  \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slightly wacky email marketing approach by a translation provider. A thanksgiving greeting with a thank you for being our customer, sent to two email addresses and &#8211; I&#8217;m not a customer. \ud83d\ude09<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,7,8],"tags":[44],"_links":{"self":[{"href":"http:\/\/alexeames.com\/blog\/wp-json\/wp\/v2\/posts\/926"}],"collection":[{"href":"http:\/\/alexeames.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alexeames.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alexeames.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/alexeames.com\/blog\/wp-json\/wp\/v2\/comments?post=926"}],"version-history":[{"count":0,"href":"http:\/\/alexeames.com\/blog\/wp-json\/wp\/v2\/posts\/926\/revisions"}],"wp:attachment":[{"href":"http:\/\/alexeames.com\/blog\/wp-json\/wp\/v2\/media?parent=926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alexeames.com\/blog\/wp-json\/wp\/v2\/categories?post=926"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alexeames.com\/blog\/wp-json\/wp\/v2\/tags?post=926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}