Feb 062017

You know how, when you see someone you know in the distance, you recognise them almost sub-consciously? They get a bit closer and you start to doubt your “positive identification” of them. But when they get really close enough to see, you realise you WERE right all along.

I call this “Middle-distance insecurity”. Your long-range gut-feel was absolutely right, but somewhere in the middle, doubt started to creep in when you examine specific details, rather than the whole picture.

It’s the same with projects. Your gut tells you the idea is great and it’s going to fly. You get your prototypes made. They work. You show a few people you trust. They love them. Then you sit down and try to work out the details of

* how much to charge for viability
* when to aim for
* how to package
* getting them made
* what about the software (which already works pretty well)
* instructions
* videos

…and you find it a little overwhelming. Can I even do this? This is middle-distance insecurity for projects. Do people even want this? (You can’t help asking – even though you KNOW that they will.)

That is where I’m at today. The choice is go back to bed and hide or start eating the elephant of details one bite at a time. The pull of the bed (and distractions – like writing this) is strong. But I need to start eating through those details because the project won’t happen by itself.

Alex Eames. 6 Feb 2017 0857